Parker Pruett — Jordan-Gray & Associates

The challenge

Commercial insurance is a hard business to explain online. The coverage types are technical, the audience is business owners who don't want to wade through jargon, and most producers in the space are still relying on outdated, generic template sites — if they have a real website at all. Parker needed a site that could do the explaining for him, and make it easy for a visitor to take the next step.

What we did

We designed a clean, modern site around plain-English explanations of coverage types, built mobile-first since most visitors are checking from a phone, and made sure every page had a clear path to requesting a quote — no dead ends, no guessing what to do next.

The result

A site that finally matches the level of service Parker provides his clients. Visitors can understand what he offers and get in touch in a couple of clicks, instead of leaving confused or calling a competitor with a simpler-looking website.