5 Alarm Epoxy Coatings

The challenge

Bryce Brigan is a Bethany firefighter who grew up in Edmond and started 5 Alarm on the side, with a great badge logo and a handful of finished jobs. Most epoxy sites lean on stock showroom photos and big claims about years in business. 5 Alarm didn't have years in business, and we weren't going to pretend it did. The site needed to look established and make people want the floor, using only what was real: his own work, his own story, and the firefighter standard he brings to every job.

What we did

We kept the bold firefighter badge up front, then let the floors do the selling. Each job became a numbered “Call” with a real before, prep and finished story told through Bryce's own photos. The signature piece is a Design Your Floor tool: customers try real Torginol flake blends and base colors on a garage floor, and their pick rides straight into the estimate request. Firefighter language runs through the whole site, from a Dispatch-to-All-Clear run card for how a job works to a “You're dispatched” confirmation, without turning it into a costume.

The result

A brand-new company with a site that looks like it's been doing this for years, without claiming it has. It's built for local search across Edmond and the OKC Metro, it's easy to add the next job as Call #003, and it gives a customer two clear ways in: design the floor, or ask for a free estimate.